RESEARCH AND ANALYSIS

Social media marketing has many boons, one of which is – trackable performance of the campaigns. On the further brighter side, social media also makes the businesses aware about demand and supply patterns of the market, trace the moves of the competitors and get valuable insights about the customer response. Social media is very optimal tool for market research which further assists in customer-targeting. Businesses can get access to the quantifying data as well as qualitative insights about their brand promotion campaigns and customer experience. Brand analysis, campaign tracking and category analysis are the three domains where market research is put to the use.

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